ÜNIK and the Influence of Streetwear

The recent years have seen the growth of streetwear as a fashion style increase exponentially, with the hype of streetwear among Singaporeans seen cruising the streets of Orchard Road in daily life today, compared to when streetwear was worn as an underground counterculture movement amongst skateboarders only. Perhaps it’s the comfort – who would want to wear restricting and hot clothing in sunny Singapore where it’s Summer all year round? Or maybe, it’s the aesthetics and hype of streetwear that ultimately makes it so pleasing to the growing community of people who are into streetwear. Renowned celebrities like rapper Kanye West and model Bella Hadid don streetwear as their de facto outfit when not on the runways, and this influences...

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